Making Word-of-Mouth Marketing Work for You
Word-of-mouth marketing takes time to master. Consumers can see through many insincere tactics, and they often strike back at companies who try to exploit them. Keep these things in mind as you develop a marketing plan of your own.
- Know your audience. Make the effort to understand what customers love about your business and why they keep coming back. You should also make sure you cater to vocal and influential segments of your audience. Brands like Nike and Red Bull actively recruit student ambassadors and host events on college campuses to connect with young audiences.
- Stay true to your brand. Customers trust businesses that are consistent and transparent in their promotions. What interests or characteristics do your customers share? You can build a community by encouraging people to bond over similar skills, priorities, or aspirations.
- Offer an incentive for customers to go the extra mile. People have busy lives filled with more important things than shopping. Give customers a reason to stake their personal time on promoting your business. Can you offer a discount? A free product? An extended service? Early access to products in development? Social badges?
- Deliver high-quality service to every customer. Providing top-notch customer service will always be the #1 way to drive word-of-mouth marketing. Streamline your ordering and support services to make sure you can handle problems fast before an unhappy customer spreads negative feedback.
Hopefully, these word-of-mouth marketing examples are the perfect inspiration you need to leverage the power of your customers. Everyone likes having a voice. You can win loyalty by providing opportunities for customers to share their ideas and feel involved in the business.