4 Ways on How To Get More Customers Using Online Marketing
Many online businesses have found marketing their businesses online very tough in the midst of a large number of competitors. They are faced with the challenges on how to retain their existing customers and how to attract new ones. However, Marketing is the best way to get more customers although to have results, it must be a strategic marketing’ even the best products and services do advertise before they will sell.
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Using Traditional forms of marketing and advertising which include Magazine, Newspaper ads, Billboards on the highway have been found to be more expensive with a little result from it; compared to using the Internet as your business marketing tools. Online Marketing is much more measurable; giving an easy access to monitor what happens around your business; what is working for your customers, what they like, what they are not interested in and many others; all these information are trackable through the data supplied using Online marketing.
While you use Billboard, you hardly can track your new customers who came through that, you don’t know how many people who even looked at it in the first place in such a busy world.
Online Marketing saves you lots of stress.
So, how exactly can online business help you grow your business; we will explore some of the online strategies.
Search Engine Optimization (SEO)
SEO refers to the way a website is optimized to perform better in a search results. Without SEO, businesses may find it difficult to rank or featured on search engines like Google.
Studies have validated that being at the top of the first page of search results can earn your businesses more than 50% of traffic; which drops for other pages.
To use SEO, you may want to work with a professional like us.
SEO includes performing the following tasks
- Analysis of Competitors
- Identification the Keyphrases and ranking word
- Optimization of Website Title and Meta tags
- Optimization of Page contents
- Search engine Submission
Without SEO, your business is hidden from people continuously searching for your services. SEO also helps to generate organic traffic; these are people that find their way to your business by themselves.
Pay Per Click Advertising (PPC)
This is another way to bring new visitors to your business website.
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PPC ads are displayed along with search results and entice online users to check them out. As the name implies, you are required to pay each time someone clicks on your ad. However, contrary to what anyone thinks, they are not expensive. You get to have control on how much your spend on ads using PPC; and if the competition is low, you may only spend few nairas per click and yet see great returns for it.
Just as SEO, where your PPC ads show up in search engine results are very important, if your ad shows in the first landing page on the search engines, your business will receive around 50-60% clicks. It is important that your business take advantage of PPC, however, incase you need help on this, click here.
Social Media Marketing
Social media platforms such as Facebook, Twitter, Instagram and Pinterest are great metods for growing businesses. It basically involves setting up an official brand pages or accounts on these social media sites and post updates for fans to interact with. Although managing social media can be time consuming, yet it’s worth it.
Social media can help attract customers who first become Fans and then later get converted into the customers you are looking out for. There are lots of creative ways to attract people to either Like, Follow and Subscribe to your Social media platforms.
Email marketing is one method of growing your Internet business that seems like it will last forever. Although gaining a dedicated following can take a long time, brands with large email lists know that there is great value in this method.
Email’s effectiveness seems to stem from its ability to put your company right where it matters most: a customer’s inbox. In this digital era, the email inbox is one of the most frequently accessed locations on the Internet. When a customer opts-in to your email list, they are saying that they want to give your messages some real estate in their inbox – so you should definitely take advantage of it!
By sending out periodic emails about new products, specials or sales, and interesting additions to your website, you can drive shoppers back for repeat purchases. Emails can also easily be forwarded to others, so subscribers to your list might send one of your marketing messages to a friend or family member if they spot something of interest to them. That can lead to more subscriptions, more clicks, and more sales.
Email marketing is a proven way to drive sales and encourage repeat visitors.